Welcome
to the skin ministry

Beauty for Ashes by Charm is a cruelty-free, all-natural skincare line dedicated to holistic wellness. Founded in 2019 by Charmeka Shontay in her East Texas apartment kitchen, the brand was born from a journey of healing and faith. While recovering from major surgery after being diagnosed with stage 1 uterine cancer, Charmeka experienced God's divine guidance, receiving recipes and an anointing to create. Inspired by Isaiah 61:3, Beauty for Ashes by Charm became more than just skincare—it became a ministry. We believe in nurturing the mind, body, and soul as one, embracing God's desire for complete healing and wholeness.